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Search Results for: relationship marketing

Results: 0-3 of 3

The Use of Social Media in the Marketing Strategy of Service Firms

Journal:Journal of Management Sciences (JMS), 2006, Volume 8, Issue No 2

Author(s): Pinelopi Athanasopoulou, Apostolos N. Giovanis, Marilou Ioakimidis

Keyword(s): Social Media, marketing strategy, fitness services, tourism, Education, relationship marketing, new service development.

The impact of perceived service fairness on customer citizenship behaviors: The mediating role of relationship marketing

Journal:Abasyn University Journal of Social Sciences (AJSS), 2019, Volume 12, Issue No 2

Author(s):

Keyword(s): Service fairness, relationship marketing, customer citizenship behaviors, multigroup analysis, banking sector.

IMPACT OF LOYALTY PROGRAMS ON CUSTOMERS’ LOYALTY: A CASE STUDY OF SHOES AND HANDBAGS RETAIL OUTLETS OF PAKISTAN

Journal:Pakistan Journal of Psychological Research, 2015, Volume 30, Issue No 1

Author(s): Medeeha Irshad, Saquib Y. Janjua

Keyword(s): Loyalty cards, loyalty programs, relationship marketing

Results: 0-3 of 3

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SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

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2015 or earlier
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